Pro Corner

Why Search Engine Optimization is Vital to Your Business.
Posted in Internet Marketing on August 10, 2018 , by

Is your website not getting found?  Or are you losing web traffic or online sales month by month? Next Horizon, who offers Orlando SEO Services, explains how to make SEO work for your business.

Did you know that almost all purchasers use the internet while they are on their purchasing journey? So, from research to making the online transaction, users could end up at your website! One critical way users will find your website is through Search Engine Optimization (SEO)!  SEO is the act of making improvements to your website to increase odds of being found in a search.  These improvements can get your website to the first page of a search engine, like Google or Bing, without the user having to know your business web address directly. Optimizing your website drives organic traffic, the people who come to your site naturally, to you.  SEO improvements also increase engagement, conversions, and revenue.

SEO is done to gain organic traffic. Since more than two-thirds of searchers find websites organically, investing in SEO makes sense for business. Compared to users that find your site via paid advertisement, organic users are far more likely to engage with your business when it comes buying your products or services, subscribing to newsletters, or contacting you for more information.

When you’re improving your SEO, you’ll also be improving your users’ experience. Common SEO tactics include:

  1. On-page improvements
  • Correcting coding errors
  • Creating a compelling Call to Action
  1. Off-site improvements
  • Others linking to your site (i.e., social media posts, news coverage, other people’s blogs)
  • Good reviews from websites like Yelp, Google, and Facebook

SEO can build your brand’s trust and credibility which, in turn, builds user engagement with your business.

If you’re having trouble driving traffic to your site or seem to be getting a lot of bounces from your pages, then it’s time to start SEO implementation. SEO that is up-to-date with today’s best practices will increase your organic traffic which means you’ll have better engagement, more conversions, and increased sales.

Not sure where to start? Next Horizon offers Orlando SEO Services that keep your website up-to-date with the latest SEO best practices to ensure online success!  Contact us today to see how we can help you!

About Next Horizon

Backed by unparalleled technical design ability and customer service, Next Horizon is a cloud computing, web technology design and IT services company touted by clients for results-producing websites. Since 1998, Next Horizon – a Microsoft, Cisco and SonicWALL VAR – has helped customers grow their business revenue by designing and implementing efficient computer networks and successfully designing, constructing and managing business-to-business custom websites and programs. Next Horizon drives e-commerce sales from Internet visitors through strategic, creative and measurable Internet marketing campaigns. Past & current clients include: Fence Outlet, Night Lite Pediatrics, David Maas, RL Haines, Glickstein, Laval, Carris, P.A., among others.


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