Pro Corner

What is Responsive Web Design?
Posted in Featured & Mobile & Web Design on December 27, 2012 , by


Web definitions:

A website that responds to the device that accesses it and delivers the appropriate output for it uses responsive design. Rather than designing multiple sites for different-sized devices, this approach designs one site but specifies how it should appear on varied devices.

Imagine having one website that is streamlined for any screen. Not having to worry about maintaining multiple websites or archives. No more separate URLs for mobile or desktop pages; the same URL is used for all devices.Responsive web design is one of the next steps in the evolution of designing for the mobile market. The idea is to have one uniform experience for all users, whether they are viewing your site from a smartphone all the way to a 27 inch iMac screen.

61% of smartphone users make local searches from a mobile device.

We are moving to a day in age where technology allows us to find what we want instantly no matter where we’re at. Businesses will need to evolve to be able to meet the demands technology is making.

The key to a great responsive website is to start early in pre-production. Designers will need to start thinking mobile first when designing their website, keeping in mind how a site will look on this device or on that screen size. Then testing, testing and more testing to make sure all properly queried styles sheets are being applied correctly on multiple devices.

Take this case study for one of our clients R L Haines.

From the beginning we knew that the client wanted a strong mobile presence that would match their desktop experience. The focus of the services would be highlighted from the great photography of their portfolio.

RL Haines Responsive Website DesignNext Horizon used a sleek minimalistic design wrapped into a WordPress CMS and used the latest techniques to make sure the website would respond to any screen size. Contact information is always available immediately. Portfolio pieces are always full screen and adjust image and file sizes based on the viewing device.

The client’s site has been live for almost 2 months now and has one of the lowest Bounce Rates for any of our clients.

Next Horizon makes sure to keep up to date on all the latest web techniques like mobile and responsive design, providing you the best quality web design, internet marketing, e-commerce and mobile market strategies available. We have hundreds of satisfied clients and are continually looking to make the internet a safer place to visit (at least on the eyes).

If you’re ready to step up your web and mobile presence, then give us a call or email. We’re here to make sense…


About Next Horizon

Backed by unparalleled technical design ability and customer service, Next Horizon is a cloud computing, web technology design and IT services company touted by clients for results-producing websites. Since 1998, Next Horizon – a Microsoft, Cisco and SonicWALL VAR – has helped customers grow their business revenue by designing and implementing efficient computer networks and successfully designing, constructing and managing business-to-business custom websites and programs. Next Horizon drives e-commerce sales from Internet visitors through strategic, creative and measurable Internet marketing campaigns. Past & current clients include: Fence Outlet, Night Lite Pediatrics, David Maas, RL Haines, Glickstein, Laval, Carris, P.A., among others.


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