Pro Corner

Do they really "Like" me?
Posted in Featured & Internet Marketing & Social & Technology & Web Design on May 24, 2011 , by

Have you ever asked yourself what all this craziness over the Facebook Like button is about? It seems this one word button is almost everywhere and anywhere. Well it would seem this way for a good reason.

Let’s ask ourselves the first obvious question:

What’s this “Like” button everyone keeps talking about?

The “Like” button is a button placed on a page of your site. This button allows a visitor to your site to “Like” the content of your page.

Now that you know what the “Like” button is, the next logical question should be:

Should I care if people “Like” my homepage?

In a word, Yes! Once a visitor hits the “Like” button from your site, it sends a status message to that visitors Facebook account. Anyone with access to that persons profile or wall will see a status message telling them that that person “Likes” your site.

The act of one person clicking your “Like” button has now sent an advertisement for their friends to see what they liked about you, thus resulting in more traffic to your site. Here are a few more key benefits to placing a like button on your site.

  • It’s FREE advertisement. It costs nothing to place a “Like” button on your site. You don’t even need a Facebook account to add a like button to your site.
  • It adds the ability for your site to go “viral”, and target even more people in your target demographic. One “Like” from a person is going to reach out to many of their friends, friends who generally share the same interest, who can further spread the “Like” fever.
  • Having the Facebook icon or logo on your site helps your site feel more legitimate and trustworthy.

The “Like” button is also becoming a more prominent placement item when it comes to e-commerce sites. The number of “Likes” is slowly trumping user reviews and comments as the primary way people show support for online products and services.

Adding a like button is simple, click here for directions on inserting the like button to your web page.

Hopefully this article has helped to inform you of one of the top social networking strategies in today’s online world. Leave a comment below or feel free to click on the “Like” button below.

About Next Horizon

Backed by unparalleled technical design ability and customer service, Next Horizon is a cloud computing, web technology design and IT services company touted by clients for results-producing websites. Since 1998, Next Horizon – a Microsoft, Cisco and SonicWALL VAR – has helped customers grow their business revenue by designing and implementing efficient computer networks and successfully designing, constructing and managing business-to-business custom websites and programs. Next Horizon drives e-commerce sales from Internet visitors through strategic, creative and measurable Internet marketing campaigns. Past & current clients include: Fence Outlet, Night Lite Pediatrics, David Maas, RL Haines, Glickstein, Laval, Carris, P.A., among others.


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