Pro Corner

How to Write an Effective Blog Post
Posted in Internet Marketing & Productivity on September 17, 2015 , by

Nowadays, online presence is absolutely essential for your business. Having a website with an attractive web design is the first step in your content marketing campaign. The second step is social media and blogging. Blogging has become an essential part of Internet Marketing and it is considered one of the most effective ways to acquire and increase web traffic. As a blogger you gain visitors and build your reputation by developing quality content. The quality of your blog post will determine the success of your content marketing strategy.

Before you start writing your blog, first you need to define who your audience is and what are their interests, problems and values. Once you’ve defined who your audience is, you can write about a variety of subjects and pick a topic that applies to the problems your audience cares about. Use your blog to effectively communicate with your potential customers and convey your message.

After you define your audience and pick a subject it is very important that you come up with a title that grabs visitors’ attention and has emotional triggers. Make sure to include keywords in the title. Be short and to the point and deliver your promise in the body of the post.

In the body of the post you need to give your readers something unique, valuable and memorable. Then they will be compelled to share it, comment on it and engage with it. Try to be short, to the point and use specific keywords, which you link to related pages on your website. Enhance your content by adding strategic images and a call to action. The call-to-action is what makes the blog post worth it and brings in conversions. The call-to-action can be visiting a link, responding to a message, commenting, sign up for subscription, fill out a form and more.

However, writing effective blog posts can be challenging, because in today’s online world blogging, content marketing and SEO live in parallel universes. Hiring a professional blogger can improve your traffic, leads and sales and help you achieve your content marketing goals.

About Next Horizon

Backed by unparalleled technical design ability and customer service, Next Horizon is a cloud computing, web technology design and IT services company touted by clients for results-producing websites. Since 1998, Next Horizon – a Microsoft, Cisco and SonicWALL VAR – has helped customers grow their business revenue by designing and implementing efficient computer networks and successfully designing, constructing and managing business-to-business custom websites and programs. Next Horizon drives e-commerce sales from Internet visitors through strategic, creative and measurable Internet marketing campaigns. Past & current clients include: Fence Outlet, Night Lite Pediatrics, David Maas, RL Haines, Glickstein, Laval, Carris, P.A., among others.


Here are some the categories & topics to help you get around.