Pro Corner

The Advantages of Using Analytics
Posted in Featured & Internet Marketing & Technology on March 11, 2011 , by


Whether you are running a personal or business website, knowing as much as you can about your visitors is the most important factor in determining your success. The other  is actually delivering what they need. Web Analytics help to provide you with the information you need to achieve these goals.

We will being with defining what analytics are first.

The Official WAA Definition of Web Analytics: Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.

Great, sounds neat, how does that help me?

Plenty!

Do you have a business selling items online?
Analytics tells you which products are attracting more visitor, and which products are being view more than others.With that information, I can figure out whats trending. I can also figure out what about a product may be peaking interests

Do you have a site that directs clients to one of your locations?
Analytics tell you if users are spending more time on your directions page or contact page.

Web metrics and analytics are important tools for any business. Using these tools will help you as a site owner to monitor what your site visitors are viewing, their interests and where these visitors and potential customers are coming from. Here are a few benefits:

  • Analytics help to monitor and gather information about your visitors and users

    Analytics lets you know how many visitors your receiving. These visitors leave information gathered by analytics. such as:

      • how long they are staying
      • what source they came from
      • what pages they are viewing
      • the number of times they returned
      • there preferred pages
      • where and when they leave the site
      • and much more.
  • Analytics can help you optimize your website

    All the information gathered from analytics helps you make informed decisions on how to improve your site, such as streamlining your site navigation to help assist the viewer in finding what they want faster, and how to improve your seo.
  • Analytics can help you formulate a sales and e-marketing plan

    Because you know what your visitors are looking at, you can use that information to improve your e-marketing plan, write better-targeted ads, and strengthen your online presence towards your target demographic.

A service like Google Analytics can help get started. With the help of a knowledgeable team to incorporate the above, your online presence will have nowhere to go but up.


About Next Horizon

Backed by unparalleled technical design ability and customer service, Next Horizon is a cloud computing, web technology design and IT services company touted by clients for results-producing websites. Since 1998, Next Horizon – a Microsoft, Cisco and SonicWALL VAR – has helped customers grow their business revenue by designing and implementing efficient computer networks and successfully designing, constructing and managing business-to-business custom websites and programs. Next Horizon drives e-commerce sales from Internet visitors through strategic, creative and measurable Internet marketing campaigns. Past & current clients include: Fence Outlet, Night Lite Pediatrics, David Maas, RL Haines, Glickstein, Laval, Carris, P.A., among others.


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