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Phase 1

Gathering information, Design, and Hosting:
It's imperative that we understand your customer's target market before we even begin to design your Web site. Depending on your target market will depend a lot on the design and style of choice. These are questions that Next Horizon’s Graphic Development team will ask you regarding your web site and branding designs.

• What is the average age of your target market?
• What are your objectives of the site? Sell, Information, or customer contact.
• Dynamic or static? E-commerce? Updateable by you as the client?
• Domain name Considerations. Do you have one?
• Hosting: Amount of space you will need? Amount of transfer rate per month?
• What gender is the majority of your target market?
• Describe the benefits of your company/product.
• What is the most important benefit to your customer?
• What is your USP (unique selling point)?
• Who are your competitors?
• Are their any symbols that you want to be associated with?
• Do not want to be associated with?
• Do you want a logo graphic or an all text logo or a mixture?
• When someone looks at your logo, what is the first thing you want them to feel?
• How will the logo be used?

Rough Designs:
We will add color, and graphics to the font samples you chose. This will allow you to see the font with color and with graphic manipulation. Your company then will pick the top three to five web design concepts we have created.

Finalize the rough designs:
Our graphic department will refine the logo and Web site per customer feedback. If there is anything you don’t like, be specific as possible.

• Is it the graphic?
• Is it the font?
• Is it the style?
• Is it the size?
• Is it the colors?

We then will finalize the three to five designs and present them to you in web based and printed format. Now the choice is yours. You will have three to five designs to make your final decision on how your company will be branded on the World Wide Web.

The Start of a Marketing Strategy
Phase 2

Doorway sites:
Link population is very important to a online marketing strategy. The more relevant links that are linked back to your site will increase your page rank relevancy. By increasing your page rank Major Search Engines will consider your content more relevant over another. With Doorway sites, you can set up multiple similar sites that will link back to your corresponding main site. Therefore, Doorway sites have the possibility to increase your page rank, to boost your search engine efforts.

Phase 3

Search engine optimization and submissions:
Next Horizon has developed formulas to make your ranking higher, for example, your company needs a web design firm, you as a client wouldn't search for "web design firm" you would search for "Orlando web design companies, Orlando web design, Orlando Florida web design, or Orlando Florida web designs". By optimizing your web site for search engines, your pictures and your text will be more relevant for what you want people to search for, therefore allowing the search engines to rank you higher. With free search engine submissions you may not see results for up to 6 months, especially if the site is brand new. Your company’s web site will be submitted to over 750 search engines and directory listings.

Phase 4

Pay per click:
Next Horizon offers Pay Per click management. Pay Per click is where you pay for rankings. Every time someone clicks on your site you will be charged a minimal fee. Why waste your time and manage keywords that are not worth the click Orlando? Let us handle this for you with a budget you give us.

Phase 5

Email marketing:
Customer retention is a top priority for any business. Most companies garner 80% of their revenue from just 20% of their customer base. Extending your reach to even a few more customers can lead to a significant boost in revenue as well as increased customer satisfaction. Providing your customers with information that they have specifically requested is key in any medium, but it is particularly beneficial with email. Email is FAST and INEXPENSIVE!

Next Horizon provides email based marketing solutions with direct mail delivery. We utilize opt-in and opt-out technologies making your commercial email experience a breeze. You and your potential customers are our number 1 priority. Also, we utilize anti-spam techniques giving your potential clients the option to be removed from future mailings automatically without your intervention. Bulk email has never been any easier than this.